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Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

14.06.2025 05:46

Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

All their existing customers shake their canes and whine about them “selling out.”

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

Typical Harley-Davidson customer

We now told, by Senator Grassley, that on the FBI form about the Biden bribery story, there is a Burisma exec who says he has 17 tapes of his deal with the Biden. 15 of Hunter and 2 of Joe Biden? What would this do to Hunter/Joe Biden if released?

If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

Is it possible to make cars that run on water instead of gasoline or other fossil fuels? Why haven't we done so yet?

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

Why cant I motivate myself to go to school (grade 10)?

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

What is their product?

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

Could the guys here tell me how their first experience with a trans woman was? Who was the lady to you? ( I mean girlfriend, one night stand, etc.) I just had my first experience recently and I would like to know about others?

They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

What is their lifestyle?

Why does Filipino culture dictate that parents should be treated as gods?

This…is not a healthy company with a bright future ahead.

Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

What happens if they build new bikes?

Why did I move on so fast from a relationship that was my whole life and I was so attached, I moved on by 2 months?

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

What happens if they try to attract new customers?

They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

Does anyone wear see-through clothes to show off underwear?